How can I spark a candidate’s interest? This topic is discussed at the World Talent Forum. International speakers give participants an inside look into to their strategies and tactics in Employer Branding and HR Marketing.
For businesses to appeal to candidates, they need to focus on a strong employer brand and understandable, appealing messages, which are adapted to different target-groups. Employer branding motivates talent to learn more about the employer, and to apply at company. Due to the changes in way talent search for roles, companies need to adapt and identify the platforms where possible candidates are currently active. Therefore, an integrated mix of online and offline actions is becoming more popular, especially when companies are trying to differentiate themselves from their competition. Learn more about the new and innovative ways of Employer Branding at the World Talent Forum!